The Art of Building a Custom Print Business
America
Elizabeth Schroer, a former high school teacher, started her custom print business on her dining room table. Her company now ships to all 50 states and 17 different countries. Reimagines sells a variety of one-of-a-kind items printed with artists' designs.
Before
- She wanted to expand her product lineup with attractive items that could be sold throughout the year.
- She needed to be able to print directly on objects with high-quality ink that was durable and scratch-resistant.
After
- The product lineup has been expanded with the ability to print directly on a wide variety of items. In addition, the optional Rotary Rack attachment enables printing on cylindrical objects such as candle holders and bottles.
- High adhesion, abrasion resistance, and ink safety compliance were achieved, fulfilling important requirements for top-selling products such as customized lunch boxes and notebooks.
- Gloss ink allows for matte expressions and embossing with a three-dimensional feel, making it possible to create unique gifts.