You don’t have to look far to notice that stickers are everywhere – from laptops and water bottles, to backpacks and beyond. People use stickers to express their interests, and businesses use stickers to promote their products.
With the right technology, you can produce high-quality stickers easily from your home or office. Roland DG's professional and affordable VersaSTUDIO devices allow you to begin printing and cutting quality stickers right away, and can easily handle increased demand as your business grows.
Let's take a closer look at the some of the most popular types of stickers:
1. Logo Stickers
A well-designed logo sticker can become part of a company's fan culture and branding. Think about the market you or your customers are in and the demographics - younger generations love stickers and will proudly sport them on their laptops, phones, cars, drinkware, windows, etc. Putting a logo on a sticker can be a great way to get a brand out there for the world to see.
Design tip: Keep it simple with bold, clear graphics. If you're aiming to maximise brand exposure, make sure your sticker is eye-catching, easy to read, and memorable.
2. Character Stickers
For hobbyists and artists, consider bringing characters to life through the art of sticker making. With a desktop printer cutter or vinyl cutter, you can easily print and cut as many copies of your design as you'd like – whether you're designing a character on screen, or on a sketch pad.
Design tip: Design your character to appeal to your target audience, and experiment with colour to find your palette. Use exaggeration and silhouette to help make your character memorable.
3. Typography Stickers
Creating a typography sticker is an excellent way to promote a company, a tag line, a sentiment, or to simply elicit a laugh. Typography stickers are extremely popular on Instagram right now, and you can expand your reach off the screen by placing your designs in car windows, and on phone cases or coffee mugs.
Design tip: Use a readable font and test different font weights for the best impact. Play with letter arrangement to provide additional clarity and readability.
4. Emoji Stickers
Did you know that 92 percent of the online population uses emojis daily? Creating an emoji sticker is guaranteed to get attention, especially if it's unique. Emoji stickers can be used as a part of your business, or just for fun.
Design tip: Keep it simple - remember that each emoji design should clearly convey a single emotion. Centre your designs around a theme that will allow you to create a series of emojis.
5. Holiday/Celebration Stickers
You can't go wrong with holiday or celebration stickers - whether you're creating them for fun, or using them in your business to convey the spirit of the season. You can create stickers featuring holiday images and messages - there are plenty of holidays throughout the year to celebrate! Colourful stickers make excellent stocking stuffers and can be applied to gifts or purchases to personalise them as well.
Design tip: Personalise your holiday stickers with text - add names to greet or thank people individually, or incorporate a greeting associated with your brand.
Stick with it
Whether you're looking for a creative outlet, or you want to expand your business, stickers are a great way to go. With today's easy-to-use desktop print and cut devices and vinyl cutters, hobbyists and start-up owners alike will find that producing stickers can be both affordable and profitable.
To find out more about building a home-based business with Roland DG technology, click here.