Roland DG Collaborates on Roland Music 808 Day at Roland Store Tokyo
Hamamatsu, Japan, July 30, 2024 – Roland DG Corporation, a leading manufacturer of wide-format inkjet printers and printer/cutters worldwide, is pleased to announce that Roland DG will collaborate with Roland Corporation in the production of original, limited-edition items and store decorations for the ‘808 DAY at Roland Store Tokyo’ event from Thursday, August 8 to Saturday, August 31 2024.
Roland is a global brand that offers a wide range of innovative digital equipment from electronic musical instruments, including digital pianos, electronic drums, and synthesizers, to professional audio/video equipment such as digital mixers. Its high-quality and creative solutions are widely used by customers around the world, from renowned musicians and creators to amateur users.
The TR-808, the world's first rhythm machine capable of easily creating a rhythm for a single song, is one of the company's most popular products. The unique sound produced by the TR-808 has had a profound impact on the creation of hip-hop, dance music, and even contemporary pop music, and now, more than 40 years after its introduction, the TR-808 remains a deeply-rooted favourite tool.
The ‘808 DAY at Roland Store Tokyo’ collaboration will be held as a celebration event for the TR-808.
During the event, the actual TR-808, which is rarely seen, will be on display. In addition, a variety of 808-related goods, printed by our inkjet printers, will be distributed exclusively at the event.
“Roland Store Tokyo opened last October as a flagship store where customers can experience the fun and excitement of creating music and the world of the Roland brand,” said Satofumi Hashimoto of Roland's Retail Office, which is hosting the event. The store is decorated with lighting and images like a live stage, and the latest music-related equipment, including electronic musical instruments, are all on display. The resident product specialists will provide detailed explanations of their functions and how to use them.
Mr. Hashimoto continued, “We hope that this event will convey the appeal of the TR-808, which has been loved by many fans since its release, not only to fans from that time, but also to the younger generation who have never played with the TR-808 before. For this reason, in addition to the product exhibition, we want to provide a fun and unforgettable special experience by adding special offers and performances with the cooperation of Roland DG Corporation.”
Taichi Nakamura of the Marketing Unit, Global Sales & Marketing Division of Roland DG Corporation, who is responsible for this collaboration, said, “’Inspire the Enjoyment of Creativity’ is one of the slogans that both Roland and our company hold dear. For this event, we cooperated in the production of various goods and store decorations utilising our products. For four days only, from August 8 to 11, we will also bring our UV printer into the store to print customers' names on Music keychains, one of the limited-edition items available. We believe that the combination of Roland's music and our on-demand printing technology will provide a more creative and exciting experience.”
We hope many people will take this opportunity to visit the event and enjoy the charm of the legendary TR-808 rhythm machine to the fullest. The details of the collaboration and the outline of this event are as follows.
1. The Music Keychain
The first 150 customers to make a purchase of 5,000 yen or more at Roland Store Tokyo between August 8 and 31, will receive a limited-edition Music keychain.
The Music keychain, developed by SHIDOMODO Inc. under its ‘The Music’ brand, is a keychain-shaped recording media that allows users to play back songs by simply holding it over a smartphone. It includes ‘Roland 50 Studio’, which allows users to create TR-808 songs on their browsers, making it easy for anyone to experience the TR-808 sound. The surface features an original design printed using our VersaOBJECT MO-240 Flatbed UV printer. In addition, for a limited four-day period from August 8 to 11, we will offer in-store personalised printing services using our BD-8 compact UV inkjet printer.
2. Sticker
Customers who visit Roland Store Tokyo and post about this event on social media with the hashtags #808day and #rolandstoretokyo between August 1 and August 31 can get a limited number of original TR-808 stickers printed on our eco-solvent inkjet printer.
3. Store Decoration
During the event, the display window of Roland Store Tokyo will be decorated with prints from our TrueVIS LG-640 UV printer cutter.
About The Music
Official X Account: https://x.com/themusic_jp
Official Instagram Account：https://www.instagram.com/themusic_jp/
The Music is a brand that offers a variety of items such as Music keychains and Music Wear with designs that express the analog feel of records, cassettes, etc., and functions that allow you to register your favourite songs. The brand's high design and new style of wearable music items are attracting great attention, especially among young people.
About Roland DG Corporation
With the purpose of ‘To Empower Creativity and Excitement Worldwide’, Roland DG Corporation strives to bring new opportunities to society through digital solutions that make it easy for anyone to create things. The company’s inkjet printers and printer/cutters are widely used in a variety of visual communication fields, including signage and interior decoration. In the digital fabrication field, our inkjet printers, cutting machines, and 3D digital fabrication tools enable the personalization and customization of items tailored to individual customer needs. By adopting a high-mix, low-volume, on-demand approach, Roland DG aims to create new applications. Recently, Roland DG has further expanded the digital transformation frontier. The company provides a cloud-based service to enhance customers’ printing operations and profitability and a cloud-based production improvement solution offering the expertise of its proprietary production support system for small and medium-sized manufacturers.